The work I’ve done,
and what it actually involved.
Monthly Social Media Content Calendars & Graphic Creation
Handled monthly content planning, graphic creation, caption writing, and scheduling for multiple client brands — each with a different voice and audience. The consistency is the hardest part, and that’s where most of the work actually lives.
Short-Form Video Content & Reels Production
Planned the content, wrote the scripts, edited in Filmora and CapCut, and published on schedule. Short-form video takes more behind-the-scenes work than most people realize.
SEO Content Strategy & Blog Writing
Started with keyword research, built out the editorial calendar, and wrote the articles; making sure each one had a real reason to exist beyond just filling a quota.
Web Copy, Landing Pages & Ad Copywriting
Wrote the words that go on the pages people land on — web copy, landing pages, product descriptions, and ads. Always with the brand voice in mind and a clear sense of what the reader should do next.
Monthly Newsletter Campaigns & Email Copy
Regular newsletters written from scratch; the copy, the formatting, the segmentation. Sent on schedule, tracked on open rate and click-through, and adjusted each month based on what the numbers showed.
HubSpot Email Sequences & Lead Nurturing
Built the full email journey in HubSpot — from the welcome message to the follow-up series; writing each email, setting the timing, and checking the open rates to see what needed tweaking.
Meta Ads — Multi-Client Campaign Management
Managed Facebook and Instagram ad campaigns for several client accounts at once; setting the targeting, writing the ad copy, watching the daily spend, and reporting back each month on what the money actually produced.
Google Ads — Search, Display & Performance Campaigns
Built and ran Google Ads campaigns across Search, Display, and Performance Max; handling the keyword work, writing the ads, adjusting bids, and putting the results into Looker Studio so clients could see exactly where things stood.
WordPress Website Builds & Ongoing Management
Managed multiple WordPress sites; adding new content, making structural changes, fixing things that stopped working, and liaising with developers for anything beyond a content edit.
Shopify & Wix Store Management
Kept Shopify and Wix stores up to date; products, pricing, landing pages, and the smaller updates that tend to pile up when no one’s watching.
Looker Studio Performance Dashboards
Built Looker Studio dashboards that pulled data from across the marketing stack; so clients could see how everything was performing without logging into six different platforms.
Monthly Marketing Performance Reports
Wrote weekly and monthly performance reports; paid, organic, social, email — in language that made sense to the people reading them, not just someone who lives inside the data every day.
Kind words from the awesome people I’ve worked with.
