Starting as a freelancer with no experience can feel like an uphill battle—I know because I’ve been there. When I first stepped into freelancing, I had no portfolio, no testimonials, and no idea how to convince someone to pay me. But over time, I learned that experience isn’t just about past projects; it’s about how you present yourself and the value you bring. Here’s how I landed my first clients and how you can too.
1. Leverage What You Already Know
You might think you have no experience, but chances are, you’ve already done something valuable. Maybe you’ve helped a friend with social media, written blog posts for yourself, or managed admin tasks at a past job. Frame those experiences in a way that shows you have transferable skills.
2. Offer Free or Discounted Work Strategically
While I don’t advocate for working for free long-term, doing a few projects for testimonials and portfolio-building can be a game-changer. My first clients came from offering discounted services in exchange for reviews, and that social proof helped me land paying clients quickly.
3. Build a Strong Online Presence
When I started, I made sure my LinkedIn, website, and social media showcased my skills, even before I had big-name clients. Create content around your expertise, share your learning journey, and position yourself as someone worth hiring.
4. Tap into Your Network
Your first clients will likely come from people you already know. I reached out to my personal network—former colleagues, friends, and even family—to let them know what I was offering. You’d be surprised how many people need a freelancer but don’t know where to find one.
5. Learn and Adapt Quickly
Freelancing is all about continuous learning. When I landed my first client, I had to figure things out on the go. Take courses, read industry blogs, and refine your craft. The faster you learn, the faster you grow.
6. Apply for Entry-Level Projects
Platforms like Upwork, LinkedIn, Fiverr, and Facebook groups are great for beginners. I started by applying for small projects with lower competition to gain traction. Over time, I built enough experience to pitch to higher-paying clients.
7. Sell Your Potential, Not Just Your Past
Clients don’t always care about how many years of experience you have—they care about results. Instead of saying, “I have no experience,” I focused on what I could do for them. Show confidence, and back it up with knowledge and a willingness to learn.
Final Thoughts
Getting clients with zero experience isn’t about faking it; it’s about proving your value in creative ways. I’ve been in that position, and I know that taking these steps can help you break into freelancing faster than you think. The key is to start, stay consistent, and always deliver your best work.